Fashion

Rocco Barocco’s fashion shows have been the occasion for a first approach to the world of fashion with a new and original perspective. Thanks to Barocco’s open mind, it was possible to turn the fashion show into a real event, where clothes, musica, lights and set would melt into a single emotion.

The trick was to get rid of the runway and leave the models free to walk on a set route within the space used, thus turning the monument into a theatrical set. The other new element was to displace the audience, who was not longer parallel to the runway. Music is a vital element in this new perspective, that’s why an original soundtrack was used. Both the shows were very successful.

ROCCO BAROCCO

HAUTE COUTURE COLLECTION FALL/WINTER 1998/99

ROME – MERCATI TRAIANEI

Created and directed by Roberto Marafante

Original music by Marco Schiavoni

At Mercati Traianei Marafante made the best of the archaelogical sites, with many entrances and exits in a vortex of effects. The audience was seated in groups at different levels and in this way there was an ever-shifting point of view of the clothes.

ROCCO BAROCCO

HAUTE COUTURE COLLECTION FALL/WINTER 1999/2000

ROME – PIAZZA DEL POPOLO

Created and directed by Roberto Marafante

Original music by Marco Schiavoni

In this case the fashion show was presented at the obelisk, in the centre of the square, but the whole space was used, as the models made their entrances at the four sides of the square at the same time to reach the centre. These simultaneous entrances were repeated at a pressing rhythm, giving the idea of an enormous mechanical toy.

In the end all the models were at the different levels of the obelisk, and the scene looked like an immense, cake-shaped carillon.

Permanent link to this article: http://www.robertomarafante.it/en/moda/

ROCCO BAROCCO – AUTUMN/WINTER HIGH FASHION COLLECTION

ROCCO BAROCCO AUTUMN/WINTER HIGH FASHION COLLECTION 2000/2001 ROME – TREVI FOUNTAIN Lights: Roberto De Rubis Original soundtrack: Marco Schiavoni Scenic conception and direction of Roberto Marafante In this case Trevi fountain has been only used as symbol of a city, of a status, of an elegance. A runaway showed the perimeter of the big sculptural …

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